Destination Marketing

Gerry Dawson is a Senior Business Manager with experience in several world class organisations : AIM Group International, Deloitte UK, IMG London, Insight TWI, Lafferty Group, Sportsworld Media Group, UDT/LloydsTSB and a specialist in the creation, design and marketing of event-led initiatives, plus frequently leading business development activity and enabling stakeholder engagement across international Sports Marketing, Business Tourism and Professional Services sectors, plus more recently a part-time Educator.

He has acquired a wealth of ‘hands-on’ multi-industry experiences in and across international, national and regional, B2B and B2C work environments. Includes logistics support for several World Tours in sport and music, as well as a variety commercial, administration and operational roles, plus research and marketing launch of new products and services.

A serial networker, Dublin born Gerry is long-time pro-bono Secretary of The 6pm Club, a London based, invitation only, B2B networking group for senior executives in sport, media and entertainment, was co-founder of Insight News TV, a multi-award winning (inc. BAFTA, EMMY and PEABODY), human rights led, TV producer, as well as enjoying an ongoing Associate Lecturer role on industry-led, professional courses in Business Studies + Event Management in Dublin, previously London and Brighton.